Oakville, Ontario, Dec. 30, 2019 - As Canadians prepare to welcome in 2020, MADD
Canada and Allstate Insurance Company of Canada are reminding everyone to include
sober transportation in their New Year's party plans.
"We wish everyone a Happy New Year and all the best in 2020," said MADD Canada Chief
Executive Officer Andrew Murie. "Most importantly, we wish that everyone gets home
from their festivities safely. Please don't risk your life or the lives of others
by driving impaired. Plan ahead for a sober ride home."
Hundreds of Canadians are killed and tens of thousands are injured in crashes involving
alcohol, cannabis and/or other drugs each year. These tragedies are 100% preventable.
"Whether you're attending a New Year's celebration, or hosting one yourself, please
ensure you have a plan in place to prevent impaired driving," said Allstate Canada
President and CEO Ryan Michel. "We all have a role to play in keeping our roads,
our communities and one another safe."
A few simple guidelines can help ensure the New Year starts off right for everyone.
If you're making the rounds to holiday parties and are planning on drinking or consuming
cannabis, eliminate the risk to get behind the wheel altogether and plan a sober
- Book an Uber.
- Take a cab.
- Take public transportation.
- Arrange a designated driver.
- Plan to spend the night.
For Party Hosts:
As a party host, you have some responsibility for the safety of your guests. There
are some simple precautions you can take to make sure your guests don't drive under
the influence of alcohol and/or cannabis:
- Have lots of food and non-alcohol/low alcohol beverages available.
- Serve drinks yourself so you can monitor how much your guests are consuming. Don't
serve alcohol to guests who are already intoxicated. Stop serving alcohol long before
you expect the party to wind up.
- If guests are consuming cannabis, try to be aware of their consumption / impairment
- Know how your guests are getting home and who is driving.
- If you have Uber in your area, download the app.
- Have taxi numbers available.
- Be prepared to have intoxicated guests spend the night at your house.
MADD Canada and Allstate Canada also encourage motorists to be aware of other drivers
and if they see any driver they suspect is impaired, call 911. That call could save
Revellers looking for a safe, sober and reliable ride home at the push of a button
can check out Uber, MADD Canada's Official Designated Driver App. Visit www.uber.com/partner/en-ca/madd-canada
for more information.
About MADD Canada
MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization
that is committed to stopping impaired driving and supporting the victims of this
violent crime. With volunteer-driven groups in more than 100 communities across
Canada, MADD Canada aims to offer support services to victims, heighten awareness
of the dangers of impaired driving and save lives and prevent injuries on our roads.
To learn more, visit
About Allstate Insurance Company of Canada
Allstate Insurance Company of Canada is a leading home and auto insurer focused
on providing its customers prevention and protection products and services for every
stage of life. Serving Canadians since 1953, Allstate strives to keep both customers
and employees in "Good Hands®" and is proud to have been named a Best Employer in
Canada for eight consecutive years. Allstate is committed to making a positive difference
in the communities in which it operates and has partnered with organizations such
as MADD Canada, United Way and Junior Achievement. To learn more, visit www.allstate.ca. For safety tips and advice,