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by Doug Harvey
Port Stanley Foodland Stands With Humboldt

Port Stanley Foodland employees came into work today wearing their favourite hockey team jersey as a sign of support for the Humboldt community that lost so many in a recent accident in Saskatchewan involving the Humboldt Broncos Hockey Team. Sobeys, a parent company to Foodland became directly involved offering assistance to the families in need, and this is their story.

Sobeys Stands With Humboldt

by Michael Medline

Like so many of you, my thoughts these past four days have been with the players and families involved in the tragic accident involving the Humboldt Broncos Hockey Team in Saskatchewan.

A tragedy like this in any size of community is hard to imagine, but when it happens in a small community like Humboldt - and a province that spends their evenings and weekends huddled alongside their neighbours in the local hockey arena - the impact is devastating. Anyone who has been part of a sports team can relate to the closeness that is created with your fellow teammates. Your team and the local community become part of your family. And in an instant on Friday evening, the lives of so many families were changed forever.

The Humboldt Sobeys and Nipawin IGA stores both stepped up in the early hours of the tragedy. Dave and Joann Doepker in Humboldt and Jarvis and Sandi Diamond in Nipawin, both longtime franchisees deeply connected in their community, provided food for the crisis centre, flowers and care packages for 18 billet families. In Humboldt, we are working with Dave and his team to do all we can to help our fellow neighbours, including gift cards for the families of the players still in the hospital and food for the funerals taking place in the days to come.

Yesterday afternoon Sobeys made a $15,000 donation to STARS air ambulance in Saskatchewan. The donation was made in honour of the efforts of local first responders and the Humboldt Bronco's hockey team. STARS plays a vital role in the province by offering time, hope and life-saving transport to critically ill and injured patients. STARS air ambulance sent two helicopters to the scene of the collision.

I think we have all been inspired by the grassroots efforts of fellow neighbours wanting to help. From the GoFundMe campaign that has raised over $6 million to date for those impacted, to the Saskatchewan Junior Hockey League creating a new Assistance Program for mental health, counselling and grieving services for players across the province. If you or a customer would like to pledge financial support, we encourage those interested to do so through either of these initiatives.

In this spirit of camaraderie, employees in offices, RSCs and stores across our organization are encouraged to wear their favourite sports jersey or green ribbon to work on Thursday, April 12. A group of hockey moms in Langley, B.C. have launched the jersey day campaign to show support for the families impacted by Friday's accident. They have made a call to action for their fellow Canadians to wear a hockey jersey to school or work on Thursday, April 12 as a sign of support for the Humboldt community, the players and their loved ones. People from coast to coast are planning their very own jersey day and I'm proud that Sobeys is standing in solidarity with Humboldt.

As the tragedy continues to unfold, many of the players and families impacted are still facing the immediate realities of the accident. The journey of healing and rebuilding in the Humboldt community will be long. And it is just the beginning. Our company will still be standing beside Dave and Joann, their family, our fellow employees and customers when the Humboldt Broncos are ready to look ahead. Conversations are already taking place with the local community and we hope to share more with you soon.

Michael


Last Updated: Thursday, 12 April 2018 13:18:52 PM EST

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