Most people that come to Port Stanley are those that enjoy a warm sunny day to relax
at the beach, or take in some sights of what Port Stanley has to offer and that
varies considerably from season to season. The majority of visitors come during
the warmer months of June to September, with July and August being the busiest,
mostly due to kids and families on vacation. During the rest of the year at special
events, or holidays, and even weekends if the weather is favourable, an modest increase
in tourist trade will occur.
While Port Stanley has always succeeded in attracting tourists during those warm
summer days, outside of that busy 60 day peak period of July and August, numbers
decline noticeably. For many years local business and the BIA (Business Improvement
Area) have tried to improve the tourist appeal of Port Stanley by creating several
special event weekends and undertaking beautification projects around town.
Presently many business owners believe that in order to be successful in Port Stanley
a business must cater to the wants or needs of enough tourists that come during
that short busy summer season to be able to maintain a positive profit margin for
the rest of the year. On paper this plan seems to work very well if a business can
adapt to those boom or bust times of the year with perfection, but what happens
in real life?
Some of the businesses who are experiencing declining sales, say that a level of
success can be measured by the number of days of warm sunny weather during that
make or break it short season, having too many cold rainy days will easily turn
a profit into a loss. Others stress that to be a winner competing for those tourist
dollar's one has to constantly improve their game by going back to the basics and
redefining the art of attracting, accommodating, and entertaining people while on
business or vacation.
A possible solution could be on the way through the redevelopment of the Port Stanley
Harbour. By incorporating a less seasonal type business approach and promoting a
year-round business type plan that will provide business diversification, the goal
of a year-round economy could be on the horizon.