Organization launches campaign to increase public awareness of the wide-reaching
positive impact of wetland restoration
Stonewall, MB, Nov. 29, 2019 - Ducks Unlimited Canada (DUC) today launches an awareness
campaign to demonstrate the critical role wetlands play in the fight against climate
"The wetlands we save aren't just for ducks, they're for all of us," says Nigel
Simms, DUC's national director of communications and marketing. "This sea-level
rise campaign showcases the tremendous value of these ecosystems. We want Canadians
to see that the salt-marsh restoration we do is directly linked to mitigating the
crippling effect of sea-level rise on our coastlines. It's a powerful example of
how wetland conservation and restoration contribute to the immediate well-being
The campaign features profiles of DUC's conservation teams, and partners, working
the Atlantic and Pacific coasts, digital shorts to help translate sea-level science,
regional stories describing on-the-ground restoration projects, a downloadable infographic
for educators, a two-part podcast, and a feature in DUC's own Conservator magazine.
It's accessible by visiting ducks.ca/sea-level-rise/.
"No other conservation organization has the track record of success or the ability
to impact the landscape like DUC," says Simms. "Our habitat conservation mission
also impacts Canada's water quality and purification, biodiversity, pollination,
flood mitigation, drought control, erosion prevention, sea-level rise, carbon sequestration,
and climate change."
For more than 80 years, DUC has been a leader in delivering science-based, partnership-driven
wetland conservation across the Canada. To date, DUC has completed 11,023 habitat
projects, conserved 6.4 million acres of habitat, and influenced 177.2 million acres
through the advocacy of strong policy. The total economic value of DUC's work is
estimated at $5.2 billion.
About Ducks Unlimited Canada: Ducks Unlimited Canada (DUC) is the leader in wetland
conservation. A registered charity, DUC partners with government, industry, non-profit
organizations, and landowners to conserve wetlands that are critical to waterfowl,
wildlife, and the environment. Learn more at ducks.ca.