London, Ontario, August 12, 2019 - Pawlooza—London's festival for dogs—can expect
several new attractions at the festival this year when they arrive at the Plunkett
Estate on August 17.
Well-loved events like dock diving, Pawlooza's Next Top Model, agility dog demonstrations,
and the off-leash Fun Zones will be complemented this Saturday with a new "EntrePAWneurs"
vendor area for youth under 18 who make and sell products to benefit animals, local
musicians will busk for the crowds, and new performances and demonstrations are
scheduled on the main stage.
The well-known festival is in its eleventh year and expects thousands of people
and dogs to attend, with all proceeds to benefit ARF Ontario, Leads Employment Services,
and other local community non-profits.
"The busker musicians will be such a fun addition with plenty of seating and shady
trees nearby to enjoy," says Laurie Ristmae, founder of ARF Ontario. "We're also
thrilled about the new EntrePAWneurs area. My kids have been involved in ARF initiatives
since birth and encouraging the community-minded, entrepreneurial spirit in this
new event area is something I'm very proud of this year."
In addition to the fun events and activities for dog-lovers and their furry companions,
Pawlooza features 175 pet-industry vendors and dozens of animal rescue groups. In
fact, Pawlooza continues to be one of the largest one-day gatherings of animal rescue
organizations in all of North America. Pawlooza aims to educate the public about
Canada's homeless pet epidemic and encourage people to adopt their next pet.
"This exciting day generates awareness of the importance of pet adoption, all while
supporting both ARF Ontario and Leads Employment Services," says Brittney Thompson,
the festival director. "Every year our volunteers do an excellent job to make Pawlooza
one of the best parts of the summer for many in London and the surrounding region."
Pawlooza takes place every year on International Homeless Animal Day. This is a
day reserved by the International Society for Animal Rights, featuring dozens of
rallies and adopt-a-thons across the globe to raise awareness about pet overpopulation,
with Pawlooza being one of the largest. The rescue groups exhibiting at Pawlooza
will showcase their adoptable pets, talk about their initiatives, network, and fundraise.
The festival takes place at the multi-million dollar Plunkett Estate in West London,
which is generously donated by the Plunkett family for the event each year.
Pawlooza is a 100 per cent volunteer-driven project between two Ontario organizations
- ARF Ontario and LEADS Employment Services. ARF is a volunteer grassroots community
group that works with First Nations and rural communities throughout Ontario to
rescue, rehab, and re-home stray dogs and cats. LEADS is a non-profit organization
that assists people living with disabilities throughout Southwestern Ontario find
employment and gain skills training.
The festival details and more information about the organizations involved can be
found on the official Pawlooza web site at http://www.pawlooza.com