According to a recent report released by the Ontario Tobacco Research Unit the amount
of smoking in Ontario youth-rated films (G, PG, 14A) has remained high over the
ten nine years, despite the growing body of research that shows smoking in movies
influences young people to smoke. To help educate the public about the issue Elgin
St.Thomas Public Health will be holding a smoke-free movie night on August 29th,
2014. The movie night will feature FROZEN. The movie is smoke-free and shows that
movies do not need to contain smoking in order to be successful or entertaining.
"Frozen is a wonderful example of how a great movie does not require smoking characters
to create drama or character dynamics. It is a proven award winner," Says Jessica
Austin, Health Promoter with Elgin St.Thomas Public Health.
According the Ontario Tobacco Research report released in May 2014, over the last
past decade, 57 per cent (818 of the 1434) top-grossing movies released in Ontario
featured tobacco, of which 86 per cent (701 of 818) were rated suitable for children
and teens through a G, PG or 14A rating. This is a serious issue as the research
clearly indicates that the more youth see smoking in movies, the more likely they
are to start smoking. Today research on this topic is so strong that in 2012 the
U.S. Surgeon General's report concluded there is a clear link between watching movies
and kids starting to smoke. This fact was echoed again in 2014 in the 50th anniversary
Surgeon General's report.
Tobacco remains the leading cause of preventable death and disease in Ontario with
more than 13,000 Ontarians dying each year, which equates to 36 people a day.